Pollen
Attribution you can defend.
Multi-touch clarity across ads, content, and the full funnel.
Join the waitlist for early access — one email, the day Pollen opens.
Agent-led
An AI operator runs the workflow — not another dashboard you have to drive by hand.
Analytics-native
Purpose-built for analytics teams who need outcomes, not more tools.
Production-grade
Secure, observable infrastructure designed for real workloads — not a demo wrapped in marketing.
Pollen is the marketing attribution platform. It solves the problem that every growth team eventually hits: traffic is coming in and conversions are happening, but nobody can agree on which channels, campaigns, or content actually drove the outcome. Single-touch attribution (first click or last click) tells a story that is almost always wrong. Pollen builds multi-touch attribution models across ads, content, and operational touchpoints — giving teams the actual truth about what is working, not just what looks good in individual channel dashboards.
The AI in Pollen handles the model complexity that makes attribution hard at scale. It integrates signals from paid media, organic content, email, community, and direct touchpoints into a unified attribution model, applies weighting logic that reflects actual buyer behavior (not equal distribution), and surfaces the insight that matters most: where should the next dollar go, and what content is compounding over time versus burning budget with no downstream effect?
Everything Pollen handles for you
A complete analytics stack — not a feature checklist stapled onto generic software.
Multi-touch attribution
Builds attribution across ads, content, email, community, and direct touchpoints — not first- or last-click guesses.
Behavior-weighted modeling
Applies weighting that reflects actual buyer behavior instead of equal distribution.
Model-drift alerts
Surfaces when channel-mix shifts make prior attribution assumptions stale.
Defensible explanations
Generates plain-language explanations of what drove any conversion — answers you can defend in a meeting.
An operator, not another dashboard
Pollen's agent runs the attribution engine continuously. It ingests signals from every connected channel, applies the current attribution model to new conversion events, surfaces model drift when channel mix changes make prior assumptions stale, and generates plain-language explanations of what drove any given conversion so the team has answers they can actually defend in a meeting.
Pollen is built so an AI agent does the work — you set the goal, it executes and reports back. No busywork, no driving the tool by hand.
Be first into Pollen
Multi-touch clarity across ads, content, and the full funnel.
One email, once — the day Pollen opens for early access. No noise.